Strategy review

Increased competition, the large fluctuations in the economy, the fluctuations in material prices, and expected regulations on CO2 emissions, are reasons for many companies to review their industrial strategy, or demand strategy, to ensure value and cost .

Separately, it is increasingly essential to align the separate functions such as Demand Generation, Supply Chain Management, Factory operations and Purchasing. These functions must be seamlessly integrated and steered by a common vision and execution. This new composite function is called ‘Supply Management’ or COO and reports to the CEO.

Supply Management approach provides an effective combination of quality (6 Sigma), product and process-engineering, customer delivery, flexibility and adaptability in the supply chain management, productivity (LEAN), sustainability, supplier deliveries, total costs, personnel and Information technology (ERP and more). In international companies there are also cross-cultural management "aspects.

• Roodenburg can assist your company in developing an appropriate strategy for production and to export products to your market, as well as the demand generation linked to S&OP and Master-Planning for best matching the supply chain to changing market conditions. Then he can help with implementation.